Applied Research
Two projects, shoulder to shoulder

Two research projects, done with a peer as equal partners. Each shaped how I think about users before opening Figma. Full decks live in Figma.

Mixed Research Methods · Behavioural observation · Usability testing · Competitive teardown

01 / Applied Research

Starbucks — improving mobile ordering & payment

What can Starbucks do to get more people ordering through their app? We watched real customers and found six small frictions — hidden prices, missing nutrition info, slow checkout, payment-storage mistrust, no drink suggestions, and a chaotic pickup counter. None are dealbreakers alone, but together they explain why a well-liked app has stopped growing.

Methods Behavioural observation · Mobile & in-store ordering flows · Rewards usage · Wait-time study · With A peer collaborator — equal partners in planning, execution, and recommendations.

Figma Deck Explore the full Starbucks research → Methods, findings, and recommendations — deck opens in Figma

02 / Applied Research

Dream & Color — a full platform evaluation

Dream & Color is an AI tool that turns prompts into coloring pages. The brief was open: where can it grow? We brought in real users and looked at how competitors compared — six areas needed work, spanning what brings people in, what keeps them, and what they pay for.

Methods Usability testing · Competitive teardown · With A peer collaborator — equal partners in planning, execution, and recommendations.

Figma Deck Explore the full Dream & Color evaluation → Methods, findings, and recommendations — deck opens in Figma